This is our most popular shirt. Developed by the Eton team over several decades, to become perfect. The white shirt is an absolute must-have in every sophisticated man’s wardrobe. The optic white color tone is impressively bright. The Eton finish provides this design with crease resistance. This easy-care feature is a bonus for your busy life. You will look and feel perfect 24/7. Are you looking for a shirt that will go with any outfit, to any occasion? Join the Eton Signature Twill fan club.


- Optic white treatment for a white color that lasts, wash after wash

- A weave developed during decades by fabric experts of Eton to reach the best quality possible

- Extra-long staple cotton fibre yarn for smoothness and durability

- Four different fits developed by Eton experts, created for your body type

- Available in different collars for you to choose your favourite

- Our most popular custom made fabric

- A versatile shirt for any occasion – from classic business to formal evening wear

- Buttonholes are sewn with 150 stitches, twice the industry standard, for durability

- Meticulous quality controls for the perfect weave

- Crease resistant, stays sharp 24/7

- Eton designs for longevity: the more a garment is used the lower the footprint per use